MOGO provided Freedom Powersports a GPS tracking solution that not only boosted F&I revenue but also offered customers the quality they expect from aftermarket accessories. Taylor himself sells around 20 units per month, with about a quarter of the vehicles he sells each month leaving with MOGO installed.
While MOGO provides owners with an excellent way to track vehicles if they are stolen, Taylor said buyers really enjoy using the tracking service to enhance their own driving experiences.
“They can see everywhere they’ve gone on their trips,” Taylor said. “Say a guy goes out for a ride on a Sunday afternoon. He couldn’t remember where he was when he saw this one particular thing that he enjoyed, the nice roads, or whatever the case. There’s no way to go back and recall that. But with MOGO, of course there is. He can go back in there and see where he was exactly for that day.”
MOGO has especially stood out as a great option for Freedom Powersports’ fleet buyers. The dealer sells Polaris Slingshots to two different companies that rent out the three-wheeled motorcycles, all of which have been equipped with MOGO.
“They live and breathe [MOGO] because they can see where their customers have their Slingshots at — speed-wise, where they’re going, and how far they’ve been,” Taylor said.
One such customer even returned to Freedom Powersports to have MOGO installed on Slingshots he purchased from another dealer.
MOGO isn’t just popular with Taylor’s customers. He trusts it so much he installed a device on his own personal watercraft.